Jenny Bird is not your typical jewelry designer. She is a self-taught entrepreneur who started her label with handbags in 2008, then switched to jewelry in 2010, and later added sunglasses in 2022. Today, she is the founder and creative director of Jenny Bird, one of Canada’s leading jewelry brands that is sold in over 500 stores worldwide, including Nordstrom, Revolve, Shopbop, Simons and Harvey Nichols.
Jenny Bird’s passion for design began in her childhood, when she learned sewing from her grandmother and mother in the artistic town of Elora, in Ontario, Canada. She graduated from business school and worked in marketing, but felt unfulfilled by her corporate career. She decided to quit her job and pursue her dream of creating things she loved. She moved to Toronto and launched her label with handbags, using her savings and credit cards to fund her business.
Jenny Bird soon realized that there was a gap in the market for modern, fashion-forward, and lightweight statement jewelry. She applied her minimalist contemporary aesthetic to creating jewelry that was “in the know”, reflecting the trends and styles of the moment. Her pieces were an instant hit with customers and retailers alike, who appreciated her quality craftsmanship and affordable price point. Some of her signature pieces include the Icon Hoops, the U-Link Earrings, the Delphine Chain, and the Nova Necklace.
Jenny Bird’s jewelry has also caught the attention of celebrities and fashion editors, who have become loyal fans of her brand. Her pieces have been worn by Michelle Obama, Hailey Bieber, Selena Gomez, Celine Dion, Kacey Musgraves, and Margot Robbie. Her pieces have also been featured in the world’s most influential fashion publications, such as VOGUE, The Cut, Harper’s Bazaar, Elle, and InStyle .
Jenny Bird’s success is not only measured by her sales and recognition, but also by her impact and philanthropy. She is passionate about growing a female-led business and supporting other women in the world. She directs 1% of all sales to organizations that uplift women from the brand’s impact fund, the Possibilities Project. She also supports local charities and initiatives in her community.
Jenny Bird is a true example of a Canadian entrepreneur who followed her dreams and created a beautiful life surrounded by people who inspired her. She continues to innovate and inspire others with her jewelry and lifestyle brand.
Featured Image: Image by Jenny Bird via Instagram