Proud Diamond is a Canadian jewelry company that specializes in lab-grown diamonds and custom designs. Founded in 2021 by Virginie Roy, a GIA-certified diamond expert and a former TV journalist and producer, the company, inspired by her grandfather’s legacy in the diamond industry, aims to create a kind, transparent, and personalized diamond shopping experience. Proud Diamond offers a range of engagement rings, fine jewelry, and men’s jewelry, all ethically crafted with recycled solid gold and handcrafted in Montreal. Proud Diamond is the future of luxury jewelry, combining elegance, innovation, and sustainability.
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